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Atta, flour, suji to hit market soon

Bashundhara invests Tk 2000cr


Bashundhara Group, in its latest move to meet consumer demands for quality edibles, is set to hit the commodity market soon with its super premium-grade atta, flour and suji, says a daily sun business report.

True to its trend of successful businesses, the country’s leading business conglomerate has come up with Tk 2000-crore investment in the sector to ensure quality products for consumers.

Bashundhara has equipped the factory situated on the bank of river Buriganga with Italian plant machinery.

So, when the other corporate houses have been using European machinery, the advent of Bashundhara in the super premium markets with king-brand atta, flour and suji will be welcomed, hopes company officias.

Secondly, the wisdom and open publicity of Bashundhara in procuring main raw material, wheat, is appreciable. Meanwhile, Bashundhara is ready to import superior-grade coarse red wheat and white wheat from North America, Europe and Australia to cater the consumers with foodstuffs of their choice.

World-famous wheat farms have agreed to supply necessary raw materials to the 1,000-tonne-apacity flour mill owned by Bashundhara Group.

Thirdly, atta, flour and suji have become a popular food in Bangladesh. For this reason, the pre-processing and post-processing final products from wheat are very important.

"In reality the achievements we have attained in the field of paddy cannot be compared with wheat. From that lacking, Bashundhara Group is setting up a research plant equipped with modern equipment," said one official.

Fourthly, this is a novel endeavor in this journey with knowledge, experience and creativity. The status of three top-ranking atta-producing groups of China is being deeply examined and reviewed.

Bashundhara is following the auto-motioned management policy of Kofco and Wilmer to improve the quality of products alongside the object of reducing price as well as manpower reduction.  

Woodly is the best atta-producing company of the world with the capacity of producing 35,000 tonnes daily. They are also using European machinery. Similarly Bashundhara is also using environment-friendly machines like them.

Fifthly, different brands of Bangladesh have failed to maintain standard for reason best known to them.

In Bangladesh atta-flour-suji consumer market began in the sixties of the last century. So, the outlook of the consumers to this product is matured. Bashundhara is firm on maintaining that mature outlook.

Very soon Bashundhara`s King`s Crown brand of products will be marketed from the newly established gorgeous and gigantic factory of Bashundhara Food and Beverage Ltd (BFBL). ``This will help in creating feelings among the consumers that their unfulfilled demands are going to be fulfilled,`` the company official said.

Sixthly, at the research stage it has been proved that nutritious ingredients are extinct during processing. In developed countries these lost ingredients of atta-flour are substituted by adding iron, vitamin-B and calcium artificially. An experiment to this end was taken up here by UNICEF about a decade ago.

In that light Bashundhara has taken up a plan to produce and market atta-flour and suji enriched with the lost nutritious ingredients.

Seventh, according to the philosophy of Bashundhara`s architect, Ahmed Akbar Sobhan, the food and beverage of Bashundhara Group will reach the consumers with best quality but at reasonable price.

Prophet Muhammad (PBUH) said, `Certainly, the outcome of works depends on intention.` ``If we view the logo of the Italian machinery -supplier company of Bashundhara we find a similarity,`` the official pointed out.

The first alphabets MS with two eyes engraved on a square is the logo of BFBL, similar to the logo of the Italian company.

Eighth, the Credit Rating Agency of Bangladesh (CRAB) has rated the initiatives of Bashundhara as very much positive.

The CRAB reporting on management professionalism and distribution network is also positive.

BFBL network with 2500-strong manpower is spread from the corporate house in Dhaka to the factory in Pangaon, and from there to the houses of the consumers.

That is why the leading wholesale markets of Khatunganj, Moulvibazar and Nitaiganj are eagerly waiting the arrival of BFBL products for sending those to the consumers` houses.

The location of the factory being on the bank of river Buriganga is also facilitating the system of easy and cheap transportation across the country.

It is not a challenge at all to produce and market one thousand tons of products where there is an entrepreneur like Ahmed Akbar Sobhan at the helm, who is an icon of businesses and industries with extraordinary merit and professionalism.

The quality of atta, flour and suji of Bashundhara with clean and attractive getup is going to be crowned as the flagship.

Bashundhara supports the practical initiatives in industrial field of the modern world from the future food and health thoughts. Production chief of BFBL Indrajit Mahalnabish informed that it is possible by adding processing technology.

Bashundhara is firm to implement that for the sake of national health and food security. Before that, it is important to introduce consumer`s psychological and awareness program.

The best-quality products of BFBL with reasonable prices were supposed to reach the consumers in 2010.

But the interim three years were utilized for research, devotion and practical market study.

In these days, the BFBL-owned oceangoing ships are carrying quality wheat from other continents to domestic ports. Now the modern factory with efficient manpower is waiting to start the production.

In fine, the consumers, seasoned salesmen and inspired dealers are now ready to receive the brand-new products of BFBL. For the reason of bearing, Bashundhara- brand BFBL products will soon be regarded as the best food of Bangladesh, the officials hope.




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